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Lottery and Cryptocurrency. Market New Era.

Posted on Feb 24, 2024
Lottery and Cryptocurrency. Market New Era.

In the dynamic world of online gaming and lotteries, staying ahead of technological trends is not just an option—it's a necessity. LuckyLedger, an Ireland-based online lottery platform, has always prided itself on innovation and customer satisfaction. With a diverse range of monetary and prize lotteries available to users worldwide, the company has established a strong presence in the digital lottery sector. However, recognizing the growing interest in cryptocurrencies among its users, LuckyLedger embarked on a mission to incorporate cryptocurrency rewards, a move that set them apart in the competitive market.

From Bitcoins to Lottery Wins

With around 70 employees, LuckyLedger has been at the forefront of offering exciting lottery experiences to users globally. However, the company faced a significant challenge: how to integrate cryptocurrencies not just as a prize option but also as a payment method. This requirement stemmed from the increasing demand from users who preferred to use digital currencies like Bitcoin, Ethereum, Tron, Monero, Litecoin, Dogecoin, and USDT for transactions. The traditional payment gateways used by LuckyLedger were not equipped to handle these currencies, which led to the search for a solution that could bridge this gap.

Online Lottery with Plisio's WooCommerce Plugin

The partnership with Plisio, a leading cryptocurrency payment gateway, emerged as the perfect solution to LuckyLedger's requirements. Plisio's plugin for WooCommerce allowed LuckyLedger to seamlessly integrate cryptocurrency payments into their platform, enabling users to purchase lottery tickets using their preferred digital currencies. This integration was pivotal for LuckyLedger, as it not only simplified the payment process but also enabled the company to offer lotteries with cryptocurrency rewards, a novel concept in the online lottery space.

Accept Bitcoin and Boost Business

The integration of Plisio's payment gateway had a profound impact on LuckyLedger's operations and its market position. The most notable outcomes include:

  • Increased Transactions: LuckyLedger experienced a 17% increase in overall transaction volume, attributable to the ease of making payments with cryptocurrencies.
  • Growth in International Users: The ability to accept international cryptocurrency payments led to a 24% growth in LuckyLedger's international user base, demonstrating the global appeal of cryptocurrencies.
  • Operational Cost Savings: By leveraging Plisio's lower transaction fees compared to traditional payment methods, LuckyLedger reduced its operational costs by 6%, enhancing its competitive edge.

Future-Proofing Lotteries with USDT

Reflecting on the successful integration and its benefits, Michael O'Reilly, Head of Marketing at LuckyLedger, shared, "Adopting Plisio's cryptocurrency payment gateway has been a game-changer for us. It allowed us to cater to the evolving preferences of our users, offering them the convenience of using cryptocurrencies for both payments and rewards. This strategic move has not only enhanced our service offering but has also positioned us as pioneers in the digital lottery space, ready to embrace future innovations".

Cryptocurrency Adoption Marks a New Era of Gaming

LuckyLedger's partnership with Plisio is a testament to the company's commitment to innovation and customer satisfaction. As LuckyLedger continues to explore new possibilities in the online lottery industry, its early adoption of cryptocurrency payments and rewards sets a benchmark for others in the sector. With the continued support of Plisio's cutting-edge technology, LuckyLedger is well-equipped to expand its offerings and reach, providing users with unparalleled lottery experiences in the years to come.

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Any questions?

LuckyLedger partnered with Plisio, a leading cryptocurrency payment gateway, to seamlessly integrate cryptocurrency payments and rewards into their platform. This allows users to purchase lottery tickets and receive prizes in cryptocurrencies such as Bitcoin, Ethereum, and USDT.

Players can use various digital currencies including Bitcoin, Ethereum, Tron, Monero, Litecoin, Dogecoin, and USDT to participate in the lotteries offered by LuckyLedger.

Cryptocurrency transactions offer several advantages, including increased transaction speed, reduced operational costs, and the ability to cater to a global user base. LuckyLedger experienced a 17% increase in transaction volume and a 24% growth in international users after integrating cryptocurrency payments.

The adoption of cryptocurrency payments has positioned LuckyLedger as a pioneer in the digital lottery space, enhancing its competitive edge and appeal to a broader, more tech-savvy audience. It has also contributed to operational cost savings and an increase in transaction volume.

While transaction fees for cryptocurrencies are generally lower than traditional payment methods, specific fees may vary depending on the cryptocurrency used and the current network congestion. LuckyLedger leverages Plisio's low transaction fees to reduce operational costs.

Yes, LuckyLedger offers the option to receive lottery winnings in cryptocurrency, aligning with their mission to cater to the evolving preferences of their users for digital currency transactions.

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