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Beauty Industry Is Now Working With Crypto!

Posted on Feb 29, 2024
Beauty Industry Is Now Working With Crypto!

In the dynamic world of beauty and cosmetics, BeauTrend Cosmetics, a Polish company specializing in high-quality cosmetics and beauty accessories, has distinguished itself through innovation and a customer-centric approach. Founded in 2015, BeauTrend quickly captured the market's attention with its exceptional product quality and an efficient online shopping platform. Today, the company boasts over 200 employees, including a dedicated team of researchers, marketers, and logistics experts, offering a wide range of products from facial masks and creams to decorative cosmetics and eco-friendly makeup accessories.

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Integrating Cryptocurrency to Empower International Customers in the Beauty Industry

Despite its success, BeauTrend faced significant challenges in expanding its international customer base. The primary obstacle was the limited payment options available for overseas customers, which hindered the company's ability to tap into new markets. BeauTrend needed a solution that could seamlessly integrate cryptocurrency payments, thereby increasing the accessibility of its products to a broader audience.

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X-Cart Plugin Integration

The search for a versatile and easy-to-integrate payment gateway led BeauTrend to Plisio, a cryptocurrency payment gateway supporting a variety of currencies including Bitcoin, Ethereum, USDT, Zcash, Dogecoin, among others. Plisio stood out not only for its wide cryptocurrency support but also for its dedicated plugin for X-Cart, the e-commerce platform on which BeauTrend operates. This plugin made the integration process straightforward and quick, allowing BeauTrend to offer new payment options without significant changes to its operational workflow.

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Strategic Move to Accept Cryptocurrency Payments

Integrating Plisio had an immediate and profound impact on BeauTrend's business. Within the first six months, the company saw a 15% increase in sales, with a notable rise in international orders. Moreover, by adopting cryptocurrency payments, BeauTrend was able to reduce transaction fees, leading to a 5% increase in overall profitability.

The ease of integration offered by Plisio's X-Cart plugin was a game-changer for BeauTrend. "The Plisio plugin for X-Cart simplified our move towards accepting cryptocurrency, making the integration process seamless and efficient. This not only enhanced our operational efficiency but also significantly expanded our market reach by catering to customers from across the globe", remarked Marta Kowalski, Marketing Director at BeauTrend Cosmetics.

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Ethereum as a Catalyst

Reflecting on the integration, Marta Kowalski shared, "Integrating Plisio has made a tremendous difference to our business. We've not only expanded our market by attracting customers worldwide but also seen significant improvements in operational efficiency. This step forward in customer service provides more payment options and simplifies the purchasing process".

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Pioneers Market Expansion with Cryptocurrency Payment Gateway

BeauTrend Cosmetics' successful integration of Plisio's cryptocurrency payment gateway exemplifies the transformative potential of embracing new technologies in expanding business horizons. By leveraging Plisio's capabilities, including its dedicated X-Cart plugin, BeauTrend has not only enhanced its operational efficiency but also significantly broadened its global customer base. This success story is a testament to the power of innovative solutions in overcoming barriers to market expansion and improving customer satisfaction.

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Please note that Plisio also offers you:

Create Crypto Invoices in 2 Clicks and Accept Crypto Donations

12 integrations

6 libraries for the most popular programming languages

19 cryptocurrencies and 12 blockchains

Any questions?

Integrating cryptocurrency payments provides customers with more payment options, enhancing accessibility and convenience for international buyers. This flexibility helps in simplifying the purchasing process, making it easier for customers to buy BeauTrend's products from anywhere in the world.

BeauTrend, through the Plisio payment gateway, supports a variety of cryptocurrencies including Bitcoin, Ethereum, USDT, Zcash, and Dogecoin among others. This wide range of options caters to the preferences of different customers.

BeauTrend selected Plisio for its comprehensive support of various cryptocurrencies and its dedicated plugin for X-Cart, which simplified the integration process. Plisio’s versatility and ease of use made it an ideal choice for BeauTrend to expand its payment options without disrupting its existing operational workflow.

Since integrating cryptocurrency payments, BeauTrend Cosmetics has seen a 15% increase in sales, with a significant rise in international orders. Additionally, the company experienced a 5% increase in overall profitability due to reduced transaction fees.

By accepting cryptocurrency payments, BeauTrend Cosmetics has significantly broadened its global customer base. This payment option overcomes geographical and currency barriers, making BeauTrend’s products more accessible to international markets.

Yes, customers can use cryptocurrency to purchase any product offered by BeauTrend Cosmetics, ranging from facial masks and creams to decorative cosmetics and eco-friendly makeup accessories.

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