TMTG Partners with Crypto.com to Launch New Digital Asset ETFs

Trump Media & Technology Group (TMTG), the company behind Truth Social, streaming platform Truth+, and fintech brand TruthFi, has entered a new crypto partnership with leading U.S. cryptocurrency exchange Crypto.com.

The collaboration aims to launch a series of crypto-focused exchange-traded funds (ETFs) under the brand name Truth.Fi. These digital asset ETFs, offered via Crypto.com’s brokerage partner Foris Capital US LLC, will focus on U.S.-made products and combine blockchain-based digital assets with traditional equities.

Crypto Infrastructure and Investment Strategy

Crypto.com will provide essential crypto infrastructure, including secure custody services, blockchain technology support, and access to a curated basket of cryptocurrencies. This crypto investment basket will feature major digital currencies like Bitcoin (BTC), Cronos (CRO), and tokens related to emerging markets such as Bitcoin-powered online casinos. These crypto assets are designed to appeal to investors seeking exposure to digital innovation tied to the growth of the U.S. economy.

Global Rollout and Strategic Goals

The first Truth.Fi ETFs are scheduled for release by late 2025 and will be accessible to global crypto investors across the U.S., Europe, and Asia. This global launch reflects growing demand for diversified crypto investment products tailored for both retail and institutional investors.

TMTG Chairman and CEO Devin Nunes emphasized that the aim is to launch financial products that prioritize American companies and innovative crypto projects. He stated that this crypto-fintech alliance represents a larger trend of convergence between traditional finance and blockchain technology.

Driving Innovation Through Blockchain

By focusing on rapidly expanding sectors and avoiding politically driven constraints, the partnership seeks to stimulate the U.S. economy. Nunes highlighted that the initiative will offer crypto investors more choices aligned with their personal values while supporting domestic innovation.

Crypto.com co-founder and CEO Kris Marszalek expressed strong support for the partnership, noting the launch of a specialized ETF featuring a crypto token basket centered on CRO. He added that these ETFs will give Crypto.com’s 140 million+ users more crypto investment tools through the app.

“We're proud to partner with TMTG and Yorkville to offer innovative ETFs that provide more choices to consumers through a trusted brand with a loyal following,” said Marszalek.

Expanding Offerings with TruthFi SMAs

In addition to ETFs, TruthFi will introduce separately managed accounts (SMAs), providing customized crypto investment strategies. TMTG intends to invest its own capital—potentially up to $250 million held by Charles Schwab—into these products, signaling a deep commitment to its fintech roadmap.

Crypto finance analysts view this initiative as a pivotal step in the growth of hybrid finance, where blockchain-based assets evolve from speculative tools into key parts of mainstream investment portfolios.

Bithumb Switches to KB Kookmin Bank in Crypto Banking Shift

South Korea’s second-largest crypto exchange, Bithumb, has officially changed its banking partner from NH Nonghyup Bank to KB Kookmin Bank—highlighting the rising interest of traditional banks in crypto services.

Following the decision in December, more than 1.5 million accounts linked to KB are now integrated with Bithumb. According to a company spokesperson, the partnership with a major financial institution has already begun delivering results.

Regulatory Pressure and Market Competition

Under Korean crypto regulation, the country’s top exchanges are limited to one official banking partner. In order to trade digital assets, users must have an account with the partner bank. This regulatory framework has led to fierce competition among banks to capture crypto exchange partnerships.

From 2018 to early 2025, Bithumb worked with NH Bank, during which the bank attracted over KRW 1.7 trillion (approx. $1.25 billion) in crypto deposits. These funds were reportedly used to finance loans and other high-yield investments.

Strategic Shift to Expand Market Reach

Bithumb’s strategic switch to KB Kookmin Bank was aimed at user growth and market expansion. In turn, KB Bank seeks to attract crypto enthusiasts and young investors, especially those interested in Bitcoin casino bonuses and digital rewards programs. The partnership also reflects a growing acceptance of crypto as a legitimate part of modern finance.

Following the announcement, KB’s demand deposits jumped from KRW 151.5 trillion to KRW 154.7 trillion (around $106 billion) between December 2 and March 21. Analysts say this growth confirms the value of crypto partnerships in boosting banking metrics.

South Korea’s Crypto Investor Surge

As of 2025, over 16 million South Koreans—about one-third of the national population—hold accounts with local crypto exchanges. This number exceeds the 14.1 million investors in the domestic stock market. According to official reports, the crypto investor base in Korea surged 52.6% year-over-year, showing rapid adoption of blockchain-based finance.

Focus on Younger Demographics

Industry analysts also highlighted that Bithumb’s move targets South Korea’s younger investors. Over 50% of users of the KB Star Banking app are aged 20 to 39—a key demographic in the expanding Korean crypto market.

These expert opinions confirm that the partnerships between TMTG and Crypto.com, as well as Bithumb and KB Bank, are not just news headlines—they’re major indicators of the crypto industry’s integration with global banking and fintech.

A New Era of Crypto Finance

For crypto investors, fintech professionals, and blockchain innovators, these alliances mark the beginning of a new chapter in global finance—one where regulatory clarity, streamlined access, and meaningful value take center stage.

This emerging financial landscape is built not just on speculation, but on sustainable growth, institutional-grade infrastructure, and the alignment of digital assets with traditional financial principles. The integration of crypto into mainstream investment strategies indicates that decentralized finance is no longer an alternative—it is becoming a core pillar of global economic development.

Conclusion

As the line between traditional and digital finance continues to blur, strategic partnerships like those between TMTG and Crypto.com, and Bithumb and KB Bank, serve as clear markers of the industry's trajectory. These developments not only demonstrate confidence in blockchain technology but also highlight its growing role in global economic infrastructure.

With institutional investment rising, regulatory frameworks maturing, and mainstream adoption accelerating, the foundation is being laid for a future in which cryptocurrency is seamlessly embedded in everyday financial life. The next phase of growth will likely be defined by increased interoperability, transparency, and user empowerment — a future shaped by collaboration between innovators, regulators, and global financial institutions.

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